Choose Your Fate.
Message: Cholula has different levels of hot.
Insight: People cannot all handle the same amount of spice level.
Big Idea: People react differently for each spice level, so choose the right spice for you.
Digital - Mobile Application
The Mobile application, called Spice Tolerance Calculator was created to give the audience ways to figure out which spice level of the Cholula Hot Sauce Flavors is the best for them. The app will analyze the answers input into the questions asked, letting them know if the hot sauce flavor selected is too hot or just right for them. The title of the application will be the first screen.
After tapping on the screen, the next screen will ask the user the spiciest thing they have eaten and what resulted from that. There will be options to click on to make it easier for the users to answer the questions.
The next screen will ask about what food is too spicy for the user. There is an option to type the answer in if it is not on the options listed above. The screen will ask the user to click one of the six Cholula hot sauce flavors to see which spice level they can handle.
The questions are answered, and a page of all six of the Cholula Hot Sauce flavors will be on the screen, asking the user to click one to see which flavor and spice level will be the best for them. Then, after the application analyzes the answers and flavors chosen, there will be a screen that pops up if it is too hot for the user or just right for them.