Not The Clothes.
Client: Rape, Abuse & Incest National Network [RAINN]
Message: Perpetrators often get away with sexual violence.
Insight: People think that only people who wear certain types of clothes will become a victim of sexual violence.
Big Idea: Clothes do not determine whether one gets assaulted; perpetrators do.
Experiential
In a display window of Pacsun, a trendy clothing store, there are three mannequins dressed in clothes varying from revealing and non-revealing outfits. There will be a question above the mannequins. People can answer the question, and then press done.
The digital window changes to a grey screen, hiding the three mannequins. This message will appear to tell people that everyone should take political action, directing them to the Rape, Abuse & Incest National Network website for the resources.
